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There have been moments when we decided that we would never buy from a particular brand due to having had a bad delivery experience or when we chose not to purchase something due to the high delivery charges. These are all challenges that are related to e-commerce delivery. As an online business store owner, all these issues could negatively impact your business, so it is crucial to have strategies in place to improve e-commerce delivery.

To enjoy remarkable returns and improve their business, they need to ensure that they offer a seamless delivery experience. eCommerce has recently become popular, and with it has come the importance of delivery. eCommerce delivery refers to all the services required to transport products that customers order from the retailer until they reach the customers delivery destination.


eCommerce Delivery Strategies

It is essential to provide customers with the best delivery experience as a business. Utilising the right delivery strategies is one sure way to guarantee that there is low cart abandonment due to customers having to pay high delivery fees or waiting too long until they receive their packages. Offering the right delivery strategies to customers can be the best way for your business to stand out from competitors, and it can assist you in expanding your customer base. Below are some e-commerce delivery strategies that you can adopt to improve your business’ current delivery strategies.

1. Offer multiple delivery options

We all like to have as many options to choose from, and the same can be said about customers. Customers live different lives, and to suit their schedules, you should offer them multiple delivery options to ensure that they will suit their different schedules. Delivery options that you could provide include same-day, next-day, two-day or standard delivery. Offering more delivery options also ensures that you will have more control over delivery fees and the delivery speed.


2. Provide free delivery

The best option that you could offer to customers is giving them free delivery to help engage your customers. Free delivery can assist businesses in remaining competitive, but it does affect their profit margins. For businesses to offer free delivery without negatively impacting your budget, you can adjust them elsewhere in your selling prices.


3. Offer delivery incentives

During specific periods of the year, such as festivals, you can use price and time delivery incentives to attract sales. An example of this is offering time-sensitive incentives where customers stand a chance to win a free gift if they place an order before Christmas or a price-sensitive incentive where customers could receive free orders if their purchases are above a certain amount.


4. Show predicted delivery date

To ensure that customers are around when you deliver their packages, then you must display the predicted delivery timeline on the checkout page. You should also include the prices of the delivery options on the checkout page. Providing this information to them will assist them in choosing the delivery option that is most convenient for them according to the delivery period and the price.


5. Share tracking info

Customers prefer using brands that they trust, and to ensure that they have complete trust in your brand, you must offer customers the option to track their packages. There are many e-commerce delivery solutions that you can use to send auto-track information regarding delivery packages. Using this auto-track information, you will have the opportunity to track parcels in real-time and share this information with customers, which will increase transparency while promoting brand loyalty.


6. Provide zip code validation

High delivery fees can sometimes be the reason why customers choose to abandon their carts. To avoid this from occurring, customers should be aware of the delivery fee that they can expect to pay from the start. Through zip codes, customers will check the product deliverability to their desired location before they checkout. This will significantly reduce the chances of customers abandoning their carts as you are transparent with them from the beginning, and they would know what to expect.


7. Give customers more control

Customers should always feel connected and involved in the delivery process, so you should allow them to take more control during the process. Offer them the option to choose their delivery dates and time slots as this gives them more flexibility, and it will accommodate their schedules. Giving customers more control during the delivery process significantly increases their chances of making repeat purchases. You can choose the non-working days and time slots where customers can view and decide when to order.


8. Communicate throughout the delivery process

Effective communication to customers throughout the entire delivery process is one the most effective strategies that you can implement for e-commerce delivery. There is always the risk that unexpected delays will occur, even when you have measures in place. That is why customers must always understand what is going on during the delivery process. Effective communication includes communication to customers about delays and the reason for the delay. You should also inform the customers about the measures you are taking to resolve the issue. If necessary, disclose to them the actions you are taking to ensure that the mistake does not happen again.




The key to achieving success in e-commerce delivery is by having a solid delivery strategy. By following the procedures listed in this article, you will be able to ensure that your business becomes highly productive and that your customers receive the best delivery experience.




Learn How to Choose the Right eCommerce Delivery Software for You.